Fairs are artificial marketplaces created to focus specific industries and markets. Trade fairs are a channel strictly for executives. Strategic questions get addressed here, investments prepared, innovations compared, networking enhanced and ideas exchanged.

Good preparation, the right team and follow-up are the groundwork for measurable and successful fair participation. However, companies often do not use the full potential of their fair presentation. Especially in the acquisition of new customers, efficient processes in de-briefing and follow-up can mean making a fair participation more economical and successful.

Our fair training sessions enable your team to use the right techniques especially in special fair situations. The training aims at increasing efficiency and motivation of the booth personnel. Initial contacting needs to be sufficiently qualified to initiate the next steps. That does not mean sending out of documents and brochures but setting up joint projects and follow-up contacting. This enables you to showcase your skills as a host at the fair through personality, the will to succeed and through team spirit.

Excerpt from the curriculum:

• presenting your company and it's portfolio

• creating a positive vibe and  focusing attention

• training professional appearance and behaviour

• realise and judge first contact

• exploring the individual expectations and needs of the visitor

• practicing conversational skills and perception

• securing meaningful documentation and consistent follow-trough for the fair

• creating stronger awareness for performance reviews

For more information call + 49 (0) 89 – 17 80 37-0 or contact us through email at service@beiersdorff.de