Press- and public work

Successful press- and public work needs a feel for addressing external and internal audiences as well as for the right steps to take, starting with press releases, in-house magazines to lobbying events. Documentation of all PR activity is crucial as are the metrics of success such as clipping services and media analysis.

Effective PR requires more than just close and continuous contact to the media. All important communicative groups, such as business partners, customers or opinion leaders and especially employees make up an organisation's public image. That is why successful public image work starts in-house.
"Public relations begin at home".

Companies and organisations today are integrated into a tight web of varied public relationships which influences their potential. The growing demand for information in the public requires transparency and the willingness to communicate. That is why Public Relations is an indispensable tool, which can be used in a wide range of situations.

Public Relations means creating and maintaining an atmosphere of trust within well-defined target audiences. Trust is built by disclosing interrelations, informing and facing public discussion. Self-criticism cannot be off-limits.
The tools of the PR trade consist of, but are not limited to: press releases, press conferences, editorial visits, interviews, case studies, strategy papers, press kits, conferences, clipping summaries, reporting, web sites, fairs services and by-lined articles. See our short  glossary of  PR-tools.